The Borden Group

Hi,

I’M MELANIE BORDEN!

I’m a brand strategist with a foundation in marketing, helping executives, entrepreneurs, and professionals craft authentic narratives that set them apart.

I built my personal brand online during a time of uncertainty, leveraging my marketing expertise to create opportunities at scale. Today, I use the same systems and strategies to help my clients with new levels of visibility, influence, and success.

When I’m not empowering others through The Borden Group, I’m leading impactful workshops, building AI-driven processes and efficiencies, and consulting with industry leaders on aligning their expertise with their digital presence.

Subscribe to my free newsletter, Make the Connection, and gain actionable insights to elevate your personal brand, amplify your influence, and future-proof your career.

Melanie Borden

If you’re navigating growth, transitions, or visibility challenges—your brand needs more than quick fixes.

Work With
The Borden Group

Brand Strategy & Re/Brands

Personal Brand Advisement

Executive and Company Go-To-Market Strategy

Social Media Management Across Platforms

Landing Pages & Websites

Marketing Consulting

Ghostwriting
& SEO

Advisory & Board Positions

Personal Brand Training

Work With
The Borden Group

Market Positioning Playbook

Craft a market-ready story that elevates your brand’s authority and signals opportunity to investors, partners, and clients who matter most.

Brand DNA & Growth Identity

Embed a future-ready brand identity into the core of your company, turning visibility into competitive advantage.

Executive & Company Go-To-Market Strategy

Build revenue-ready strategies for launches, growth stages, and market expansion, aligned with leadership visibility and brand positioning.

Landing Pages, Websites & SEO

High-conversion, executive-branded websites and landing pages optimized for both search visibility and lead generation.

Advisory

Executive-level guidance on brand strategy, digital transformation, and growth initiatives to support long-term success.

Content & Visibility Ecosystem

End-to-end content strategy, newsletters, and executive visibility programs designed for consistent, measurable brand presence.

SEARCHABLE LEADERSHIP

Build a presence that’s discoverable by both people and machines — positioning your expertise to surface in AI-driven search, conversations, and leadership narratives across platforms.

Shop Ready-to-Use Resources
for Your Brand

Personal Brand Templates

Systems & Processes

Company Brand Templates

eBooks

Real words. Real results

Working with Melanie Borden has been one of the most unexpectedly impactful experiences of my career. She’s an exceptional listener and intuitive coach who helped me uncover a better path forward. Her insights transformed my LinkedIn presence and go-to-market strategy. Thoughtful, strategic, and deeply invested, Melanie delivers well beyond expectations. I’ve already hired her again. Highly recommend.

We hired Melanie Borden's team to drive awareness & attendance for the tradeshow we were organizing. The agency led the company’s & 4 executives’ social media strategy, as a result, we saw a tremendous increase in event attendance & sponsor satisfaction. We also saw an increase in followers & engagement on all channels. Melanie & her team went above & beyond to meet all needs, while their responsiveness, organizational skills, professionalism, & ability to deliver made them a reliable partner.

Two years ago, I made a strategic decision to fully embrace LinkedIn as a platform for storytelling, engagement, and brand building. At the time, I had 1,246 followers. As of today, that number has grown to 11,000. While the numbers are impressive, it has fundamentally transformed how we communicate our brand, attract talent, and reinforce our company culture. With the help of The Borden Group, our trusted partner, we have refined this approach into a repeatable and impactful process.

Melanie and her team have been incredible partners for us! They communicate extremely well, met all of our agreed deadlines, and provided a phenomenal final product and experience all along the way. I can't recommend them enough, and plan to engage with them in the future as much as possible!

I want to deeply thank Melanie for being so thoughtful and intentional in listening to my story and capturing it in a way I have never been able to in a professional sense before. Melanie, you are truly gifted; I can't thank you enough!

Melanie was amazing to work with! She went above and beyond to ensure my goals were met!! She is very structured in her approach and executes and delivers!! I so appreciate all Melanie did for me and will use her services in the future!!

I’ve worked with a lot of people over the years, and I can honestly say that what Melanie and her team bring to the table is special. They’ve captured my voice so clearly that when I read the content, I find myself saying, ‘Yes, that’s exactly how I would’ve said it.’ That kind of alignment doesn’t happen by accident and is incredibly hard to replicate. It gives me peace of mind knowing I have a team behind me that understands my message and can express it as if it were coming straight from me.

Melanie and her team were very professional, and took the time to understand what I do, and how I would deliver messages. They then took that knowledge and expanded on it giving me a larger voice. Would highly recommend her and her team.

Melanie Borden really knows her stuff when it comes to coaching. She gave me solid recommendations on how to make my LinkedIn profile more compelling, and I was able to use her advice right away. What I appreciate the most is that Melanie tailored her advice to my needs. I'd tell anyone or any team that wants to look better on LinkedIn to check out Melanie's services. She's unmatched at helping people boost their LinkedIn game.

Recent Insights

New

From Unclear to Unshakable: How a Strategic Rebrand Helped One HR Executive Build a Mission-Aligned Brand—and Attract High-Value Clients

New

What Is an Executive Personal Brand?

New

Turn Your LinkedIn™ Banner into a Trust Magnet: The Power of Social Proof

Your LinkedIn™ banner is a trust-building asset, not just decoration. Most professionals overlook its potential,...

Recent Press

New

Hi,

I’M MELANIE BORDEN!