A playbook for turning fear into a visible, revenue-driving personal brand

By Melanie Borden • Coming November 2025

When growth, launching a product, hiring, or fundraising depends on your visibility, “waiting until it’s perfect” is the most expensive decision you can make.

Theatre of the Mind gives leaders a practical, psychology-backed system to show up consistently, speak with clarity, and turn attention into opportunities—without posturing or burnout.

Who it’s for
Founders, C-suites, and growth leaders who want a simple, repeatable way to build authority, drive pipeline, and attract talent.

A playbook for leaders navigating mindset, visibility, and influence.

What’s inside

Field-tested frameworks: Pivot Afraid, Visibility Ceiling, Searchable Leadership, Synchronized Messaging, and SEO → AEO → GEO.
Step-by-step playbooks for content, cadence, and cross-platform presence.
Mindset tools to get unstuck when doubt or overthinking creeps in.
Templates, prompts, and examples pulled from real client work.

THEATRE OF THE MIND IS COMING SOON, LATE FALL OF 2025!

Until then...

Join the waitlist and be the first to receive exclusive updates on Melanie Borden’s upcoming book, Theatre of the Mind. Discover powerful mindset shifts, actionable strategies, and transformative insights that will help you master your personal brand and elevate your influence.

Praise for Theatre of The Mind

Melanie Borden blends the structure of brand-building strategy with the honesty of lived experience. Theatre of the Mind is a standout work: equal parts practical guide and personal and career growth companion.

Melanie shows that personal branding isn’t vanity, it’s leadership in public. Her step-by-step system moves from the boardroom to the pipeline: leaders model the way, teams feel safe to show up, and trust turns into hires, referrals, and sales. If you want results you can measure, not just likes, start here.

Bold, unfiltered, and exactly what leaders need right now. Theatre of the Mind is a masterclass in turning fear into fuel and showing up when it matters most.

Having worked with Melanie, I can say Theatre of the Mind is the operating system GTM leaders actually use. She turns mindset into motion: clear positioning, consistent visibility, and pipeline you can measure.

About the Author

Melanie Borden is the founder of The Borden Group, an executive visibility advisory helping leaders translate expertise into measurable growth across modern search.

Melanie launched her own personal brand during a time of uncertainty, leveraging her marketing expertise to create systems that drive growth. Today, she applies those same strategies as a trusted personal brand strategist and GTM advisor for leaders to align their expertise with their digital presence and future-proof their careers. Her work spans industries, with insights featured in The Wall Street Journal, Forbes, Business Insider, and New York Weekly.