Whether you’re:
- Transitioning into a new leadership role and need to reposition your brand for credibility and impact.
- Stepping into thought leadership and want to be recognized as a trusted authority in your space.
- Shifting industries and need to build the right network and visibility quickly.
- Scaling your business and want to leverage your personal brand to drive growth and opportunity.
We partner with growth-minded leaders who need a go-to-market strategy for themselves—not just their companies.
Meet Your Brand’s Secret Weapon
Reinventing Your Brand, Reinventing Your Career
I know what it’s like to feel the shift—the moment you realize that what got you here won’t get you there.
For many of my clients—executives, entrepreneurs, and professionals over 40—this realization comes at a pivotal time. They’ve built successful careers, but something is changing. Maybe they’re transitioning into a new role, pivoting industries, or stepping into thought leadership for the first time. Others are entrepreneurs or business owners who have spent years growing their companies but have never built their own brand. Now, they see their competitors standing out in the market, getting press, landing speaking engagements, and attracting opportunities they know they’re qualified for—but they’re stuck wondering:
“How do I do that for myself?”
That was me once, too.
I built my personal brand during a time of uncertainty, leveraging everything I knew about marketing to create opportunities at scale. I didn’t have the luxury of waiting for someone to notice my expertise—I had to make sure they saw it.
And that’s exactly what I help my clients do today.
The New Reality: Your Brand is Your Reputation
The most successful leaders today don’t just run businesses; they build brands. They are visible, credible, and strategically positioned to attract the right partnerships, media features, and business opportunities. But the challenge is, most executives and entrepreneurs are too busy running their business to focus on growing their brand.
That’s where The Borden Group comes in.
We work with high-achieving professionals who need a go-to-market strategy for themselves—not just their company.
Whether you’re:
Transitioning into a new leadership role and need to reposition yourself
Stepping into thought
leadership and want to be seen as an authority
Shifting industries and
need to make the right connections
Scaling your business and
want to leverage your personal brand to fuel growth
We help you sharpen your positioning, strategy, and visibility so your brand stands out—and keeps working for you long after you log off.
Melanie Borden
Founder & CEO
I am the Founder & CEO of The Borden Group, where I help other Founders, C-suites, and Executives align their real-life expertise with impactful strategies to unlock opportunities and build meaningful relationships at scale.
With a foundation rooted in my career as a marketing executive, I’ve leveraged my expertise to bridge the gap between online marketing strategies and brand-building for both corporate and personal brands. My approach combines proven strategies, tools, and insights developed through my own journey of personal and professional growth, as well as extensive work with clients across various industries.
My areas of expertise include marketing strategy and execution, building in-house agencies, budget optimization, strategic vendor partnerships, enhancing digital footprints through social media, reputation management, online monetization, and streamlining advertising processes for maximum impact.
My work and insights have been featured in leading publications such as Entrepreneur, LA Weekly, New York City Biz List, New York Weekly, and The Wall Street Journal.
Aiyanna Watson
Creative Operations Manager
As a Creative Operations Manager at The Borden Group, I am on a mission to transform The Borden Group’s brand through the art of storytelling and content. Providing extraordinary content, community engagement, reporting, and analysis is the foundation of my work here at The Borden Group.
My journey within the company has been a fusion of creativity, strategic thinking, and a deep understanding of consumer behavior.
Olivia Calandrillo
Executive Coordinator
As the Executive Coordinator to Melanie Borden at The Borden Group, I play a pivotal role in ensuring streamlined operations and effective internal and external communication. I manage key systems and workflows that enable Melanie to deliver exceptional client experiences with precision and efficiency.
From coordinating high-level initiatives to optimizing day-to-day processes, my focus is on driving efficiency and supporting the strategic goals of The Borden Group.
Athena Borden
Chief Happiness Officer
In loving Memory
Lola Borden
Head of Puplick Relations
Empowering Leaders to Build Market Authority
what our clients say about us
Tactical Harmony
Minnesota Sodding Company
Abbott
Chief
Alnylam Pharmaceuticals
Redox
Liv Connections
LMN (Landscape Management Network)
Retriever Financial
Imperatives Delivered
Epcon Franchising
Redox
Rocket Your Potential
Alan Ram's Proactive Training Solutions
Telecom Infra Project