3 Messaging Fixes That Will Reinvent Your Brand Presence
- Written By: Melanie Borden
- May 15, 2025
Building Messaging That Moves People
MAKE THE CONNECTION
You don’t need more content.
You need clearer messaging.
Because if your content isn’t landing, it’s usually not a volume problem.
It’s a clarity problem.
And clarity isn’t just what you say
It’s how you say it,
who you say it to,
and why it matters.
After working with hundreds of professionals reinventing their personal brands, I’ve learned that strong messaging is the real game changer.
It’s the bridge between your expertise and your opportunity.
So this week, I’m breaking down exactly how to build out messaging that connects without overthinking it.
What You’ll Learn in This Issue:
The 3 types of messaging every brand needs to grow.
The most overlooked mistake people make when talking about what they do.
A simple way to test if your message actually lands with the right audience.
Your Messaging Playbook:
1
Foundational Messaging = What You Stand For
This is your positioning. Your values. Your why.
Think of it as the root system that anchors all other messaging. If this part is unclear, your content will always feel scattered. Let’s say you’re a leadership coach for women in tech. Your foundational messaging might sound like this:
“I believe more women belong in positions of power, without having to shrink themselves to get there. I help high-performing women in tech step into leadership by aligning their values with their voice.”
This message is rooted in a belief (more women belong in power), a target audience (women in tech), and a deeper why (leadership without losing authenticity).
It becomes the throughline that guides how you introduce yourself, what stories you share, and how you build trust over time.
2
Core Messaging = What You Solve
This is where clarity meets action. What problem do you solve? Who do you solve it for? And why does that solution matter now more than ever?
Example: Imagine you’re a consultant for small business owners who are ready to scale. Your core messaging might look like this:
“I help small business owners build scalable systems and marketing strategies so they can grow without burning out or losing control of what matters most.”
3
Dynamic Messaging = What You Share
This includes your thought leadership, stories, frameworks, and POVs. It’s the part that evolves with your brand—and creates connection in real time.
Example: Say you’re a fractional CMO for mission-driven startups. Your dynamic messaging might include:
“Why most founder-led brands plateau (and how to fix it)” “3 ways to stop outsourcing your marketing voice—and finally own it” “The email I sent a client after they ghosted their own launch” “How I helped a startup triple their leads by simplifying their message—not adding more channels”
“The most powerful person in the world is the storyteller.”
— Steve Jobs
“If you can’t explain it simply, you don’t understand it well enough.”
— Albert Einstein
Ask Yourself This:
Can someone understand the value of what I do in less than 15 seconds?
If not, it’s time to tune your message.
The best brands don’t shout louder.
They speak clearly—and to the right people.
With Clarity ,
Melanie Borden
