Key Takeaways
- LinkedIn™ Audio Events offer a unique opportunity to humanize your brand and connect authentically with your audience.
- Before hosting an audio event, define your goals clearly and understand your ideal audience to provide value and attract loyal followers. Position yourself as a subject matter expert to establish credibility and drive desired outcomes like new clients or followers.
- Repurposing content from your audio events can significantly boost your content creation efforts and save time. Utilize AI transcription for new posts, video footage for clips or reels, and export sessions as podcast episodes to maximize reach and engagement across different platforms.
What’s the story with LinkedIn™ Audio Events?
Are you asking yourself this question every time you see an invitation pop up in your notifications or see a post fly by on your feed? In short, LinkedIn™ Audio is like Clubhouse…a virtual “audio experience” but better because you can network more intentionally and it has a direct impact on your networking sweat equity. LinkedIn™ Audio events are like podcasts that your audience/network can participate in (how cool is that?). Above all, it’s an excellent way to put a voice to your profile and further establish authentic community connections.
It turns out that leveraging LinkedIn™ Audio is also the ticket to brand elevation. It’s the perfect bridge to humanize your brand, rise as a thought leader, and network with a global audience.
The best part? It’s free and accessible for LinkedIn™ users. The only caveat is that you need 150 followers or connections, have creator mode turned on to host, and abide by LinkedIn™’s community policies. Once you’ve got the green light, you’re good to go. We love LinkedIn™ audio events… Now on to the good stuff — how to optimize this opportunity!
- Consistency is your four leaf clover.
Consistency is the key to your LinkedIn™ success. A shining example of the quote, “luck is when preparation meets opportunity.”
Whether your goal is to generate more leads, more followers, or more sales, consistently posting and engaging will make these conversions happen. This is how I got started, by authentically showing up every day and sharing valuable content. Through being consistent, I was able to scale my audience from zero to 175k+ and go from solopreneur to agency very quickly.
When you’re consistent you not only build a community, you also build a community that trusts you. Trust is what will have your followers RSVPing ‘yes’ to your audio event instead of ignoring the invite because they don’t recognize the host (we’ve all been there). Assert your presence on the platform so that when your invites disperse your followers know exactly who you are, what you do, and how you can support them. This will ensure a positive response!
Another fact – every time you go live hosting an audio event – your entire network is notified you are speaking! (as long as their notifications are turned ON)
Once your event is over, you have a record of everyone who attended through the original invite that you sent out. Reach out and say thanks!
- The gold is in the goal.
Have you ever heard the saying, “The riches are in the niches”? The same goes for LinkedIn™ Audio Events—the gold is in the goal.
Before hosting an audio event, get clear on the vision…
- Who’s your ideal audience for this event? (who is that person, and what do they do?)
- What do you want your audience to learn?
- What problem are you providing a solution to?
- What do you want the outcome – new followers, clients, and/or subscribers?
- What is your offer? Be prepared to give your audience something of value to help them.
The more you position yourself as the subject matter expert, the more loyalty will follow. Once you’ve dialed in the details, you can tailor everything from your event title to promotional messaging and live audience assessment to seamlessly support this and your listeners’ goals.
- Content abundance for your creative collection.
We’ve already discussed the importance of consistency. Consistently showing up on LinkedIn™ means ideally posting every day or every other day if you’re just getting started. The objection I often hear is, ” But where do I get all that content?” I hear you—time is precious!
So what’s the secret? REPURPOSE.
That’s right, no gatekeeping here. This is the answer to all your content creation woes. The beautiful thing about an audio event is you can have it transcribed with AI for new value-packed posts / newsletters, utilize the video footage for compelling video clips/ reels, and even export the full session as a podcast episode. The work smarter not harder method is a favorite over here.
So there you have it, no need to go green over other people’s LinkedIn™ audio success — you can now have it too! To prevent this from being a one-time stroke of luck, integrate LinkedIn™ Audio Events into your ongoing content strategy. Incorporating this feature frequently will exponentially grow your reach and inspire more engagement.
I can’t wait to see what brilliant masterclasses you create using audio (be sure to tag me and @The Borden Group so we can cheer you on!). And if you have any questions on how to best use LinkedIn™ Audio Events for your own brand strategy, reach out to us at The Borden Group, we’d be happy to support you!
Want to learn more about this topic? Make sure to follow Melanie Borden on LinkedIn™. Love our content? Join the Human to Brand Community!
