My Favorite Positioning Strategy? The One That Sets You Up for Success.
- Written By: Melanie Borden
- January 30, 2025
Optimizing Your Forward-Facing Brand to Attract the Right Audience for Maximum Success.
MAKE THE CONNECTION
Your personal brand isn’t just about what you say—it’s about how people perceive you. Every detail, from your LinkedIn profile banner to the words in your YouTube channel bio, creates an impression before you even speak. If you want to attract the right opportunities, clients, or career moves, your forward-facing brand must be aligned with your goals. But first, let’s strategize.
Setting the Foundation for a Personal Brand
Your brand should communicate:
✅ Who you are
✅ What you do best
✅ Who you serve
✅ What you value
But here’s the challenge—if you aren’t intentional about shaping your brand, the world will define it for you. That’s why a brand audit is key.
Brand Audit Exercise
Ask yourself:
What are my top 3 strengths? (e.g., strategic thinking, problem-solving, leadership)
What values define my professional approach? (e.g., integrity, innovation, collaboration)
Does my current online presence reflect these strengths and values?
Seeking feedback from peers, family, friends, or clients can help you refine and redefine your messaging and positioning.
Branding Sets Expectations
Your audience, regardless of platform, will make snap judgments based on how your brand presents itself. Here’s how you can align your presence for success:
✔ Visuals Matter: Colors, fonts, and images should be consistent and professional.
✔ Messaging Matters: Your LinkedIn headline and about section should instantly communicate your expertise and value. Think who you work with, what you do, and the results you get
✔ Content Matters: Where you post, how you post and engage with others should always reinforce your authority and credibility.
But before you can craft content that truly represents you, you need to get clear on what sets you apart.
1
Define Your Core Strengths & Values: Write down 5 strengths that define your expertise. Rank your top 3 and reflect on how they show up in your work. What do I do better than most people in my industry? Where do I consistently excel compared to my peers? What professional challenges do I solve with ease?
2
Audit Your Online Presence: Look at your LinkedIn, other socials, website, and content. Do they align with your strengths and values? If not, adjust your messaging to better represent your brand so your digital footprint positions you for the right opportunities.
3
Curate Your Content Strategy: What kind of content will reinforce your brand identity? Share insights, personal stories, and industry expertise that align with your positioning. Bottom line: by being strategic and intentional, you control the narrative of your brand—one post at a time.
“You have a brand, but unless you are intentional about creating it, it may not reflect the values, beliefs, expertise, and personality you want to convey.”
Ask Yourself This:
What impression does your current brand leave on others? Does it reflect your strengths, values, and expertise in a way that attracts the right opportunities?
💡 Pro Tip: Identify three professionals in your industry whose presence inspires you. What makes their brand stand out? How can you apply similar strategies to refine your own?
Final Thought
The most successful people aren’t just experts—they are recognized as experts. Your personal brand is your opportunity to shape that recognition, attract the right audience, and position yourself for future success. Own your narrative and make your brand work for you.
With Gratitude,
Melanie 💖
P.S. Looking to refine your brand? Check out our creator store—new templates are dropping with our new site launch next week! Want more personalized support? Let’s connect—I’d love to help you elevate your brand.