Want More Visibility? Start Making it Happen.
- Written By: Melanie Borden
- February 6, 2025
The Fastest Way to Get Noticed as an Expert in Your Industry
MAKE THE CONNECTION
Visibility = Opportunity. If you want to be recognized as a leader in your field, you have to consistently share your expertise in the right places. Writing strategic content isn’t just about building credibility—it opens doors to new clients, media features, and industry opportunities.
Your personal brand isn’t just about what you know—it’s about how you communicate your expertise and where you show up. If you want to attract speaking opportunities, press features, or high-level collaborations, your digital footprint must reflect your expertise and thought leadership.
But most people get stuck here.
They either don’t know where to start or underestimate the power of writing as a positioning tool.
The good news? You don’t need a PR team to make this happen. You just need the right approach.
This week, we’re focusing on how to:
✅ Define Your Thought Leadership Positioning – Get clear on what makes your voice unique.
✅ Publish Content That Establishes Authority – Use LinkedIn, Authority Magazine, and Featured to get in front of the right people.
✅ Get Featured on Podcasts to Expand Your Reach – Use strategic pitching to land guest spots and position yourself in front of new audiences.
Let’s dive in.
1
Define Your Unique Value Proposition (UVP) in One Sentence. A strong UVP tells people exactly why they should listen to you. It should be: Clear – No jargon, just a straightforward message. Specific – Who do you help? What results do you create? Memorable – It should stick in people’s minds. Use this formula: “I help [target audience] achieve [specific result] through [your expertise].” Example: “I help business owners scale with AI-powered marketing strategies that increase revenue without burnout.”
2
Publish Articles That Establish Authority. Publishing long-form content helps position you as an expert. This is a great place to start that features almost all who submit. Start by writing articles on: LinkedIn, Authority Magazine, & Featured.
3
Get Featured on Podcasts to Expand Your Reach. Podcasts are one of the best ways to position yourself as an authority while reaching highly engaged audiences. Unlike written content, they allow you to build deeper connections, share stories, and showcase your personality. Look for podcasts where your expertise aligns with their audience. Focus on how your insights will benefit their listeners. Offer potential topics, previous speaking experience, and a bio upfront. Share your episode, tag the host, and engage with listeners to maximize visibility.
Thought leadership isn’t about waiting for opportunities—it’s about positioning yourself where opportunities find you. The more you share your expertise, the more doors open.
Ask Yourself This:
✔ Does my digital presence showcase my expertise? If someone visits your LinkedIn profile, would they immediately recognize you as a leader in your field?
✔ Am I actively sharing insights that position me as a thought leader? Writing articles, getting featured, and speaking on podcasts all help build credibility.
✔ Have I created a strategy to expand my reach? If you’re not leveraging platforms like LinkedIn newsletters, Authority Magazine, or podcasts, now is the time to start.
💡 Pro Tip: Identify three professionals in your industry who are successfully leveraging content and media to build their brand. What makes their presence strong? How can you apply similar strategies while staying authentic to your voice?
Final Thought
The most successful people aren’t just experts—they are recognized as experts. Thought leadership isn’t about waiting for opportunities; it’s about positioning yourself where opportunities find you.
Your brand, your content, and your visibility matter. The more intentional you are about sharing your expertise, the faster you’ll attract the right audience, collaborations, and career growth.
Own your narrative. Write. Speak. Get featured. Build your influence.
With Gratitude,
Melanie
P.S. Looking to refine your brand and positioning? Check out our creator store—new templates are launching with our new site this week! Want more personalized support? Let’s connect—I’d love to help you take your brand to the next level. Schedule a discovery call here.