Your Audience Is Waiting On LinkedIn—Are You Talking to Them?
- Written By: Melanie Borden
- May 22, 2025
Struggling to reach the right audience? These 3 simple strategies will help your content connect and convert.
MAKE THE CONNECTION
You’re posting.
You’re planning.
You’re building.
But sometimes, it still feels like your content isn’t landing the way you want it to.
Solopreneurs often fall into the trap of trying to speak to everyone—which usually means they’re connecting with no one.
Your audience isn’t everyone.
Your audience is someone—and they need to feel like you’re talking directly to them.
Let’s get into 3 powerful strategies to help you get crystal clear on who you’re speaking to—and how to make sure they hear you.
1
Know Their Before & After Story. Before working with you, what are they frustrated with? After working with you, what’s changed? If you can’t answer this clearly, your content won’t speak clearly either. Define the transformation. Speak to their current struggles and future wins. Your message should feel like a mirror and a map. This is sales 101.
2
Say the Exact Words They Use. Scroll their posts. Read their comments. Listen to their questions. Then… use their actual words in your content. You don’t need fancier language—you need familiar language. When your ideal client reads your content, they should think: “That’s exactly how I feel.”
3
Create for One Person, Not 1,000. Imagine your favorite client or someone you’d love to work with. Write your content just for them. Solopreneurs who grow quickly don’t try to attract everyone—they create connection with someone specific. It’s not about growing an audience. It’s about growing and speaking to the right audience.
“When you speak to everyone, you speak to no one.”
— Meredith Hill
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
— Peter Drucker
Ask Yourself This:
Is my message clear enough that my ideal client knows I’m talking to them, not just at them?
With Gratitude,
Melanie Borden
Want to make sure your content is speaking to the right people? Let’s do a quick content audit—I’ll help you spot the gaps and sharpen your message.
