How Human to Brand and 1:1 Coaching with Melanie Borden 4X’d a Wellness Coach's Revenue.
About Our Client
Christine LaVopa is a wellness coach, certified personal trainer, and entrepreneur who teaches busy women how to find the time to achieve their dream body and mind without a gym. Despite her success on Instagram, she doubted LinkedIn’s potential for her business and struggled to position herself professionally on the platform. When she met Melanie, she had under 30 connections.
Marketing Challenges
Initially, this client was hesitant to invest time and effort into LinkedIn, convinced that her ideal clientele was not present on the platform. Additionally, she was concerned about maintaining her brand’s authenticity and voice while adapting to LinkedIn’s more formal and professional environment. This apprehension made her reluctant to engage actively, fearing that her content would not resonate with the LinkedIn audience. She faced several challenges, which we condensed into three concise challenges:
Perception:
She believed LinkedIn was not suitable for her target audience.
Strategy:
She lacked a defined LinkedIn strategy while having a robust Instagram following.
Positioning:
She was unsure how to present herself professionally on LinkedIn.
Her primary challenge was overcoming these mental barriers and understanding the untapped potential LinkedIn offered for her business growth.
Results
In six months, the client acquired multiple new clients, significantly boosting her business and achieving remarkable growth on LinkedIn:
375K
post impressions
7.3%
rate of engagement
14,210
followers 6 months later
18,829
followers 11 months later
Solutions
To address these challenges, we integrated her into the Human to Brand Community, offering:
Exclusive Courses:
Access to personal branding and Live group monthly coaching sessions.
One-on-One Coaching:
Personalized guidance weekly for 6 months.
Community Engagement:
Participation in group calls for continuous learning and feedback.
Through the community, she received tailored advice on creating a LinkedIn strategy that aligned with her established brand on Instagram. This involved developing content that showcased her expertise while engaging LinkedIn’s professional audience.
She learned to position herself as a thought leader in her field, utilizing storytelling techniques to make her posts compelling and relatable. Additionally, the interactive network within the community provided her with ongoing support, feedback, and collaboration opportunities, which helped her refine her approach and stay motivated.
Christine also attended the Elevate Your Influence Masterclass with Heather Monahan and Melanie Borden.
This holistic support system enabled her to transition smoothly and confidently onto LinkedIn, ultimately transforming her presence on the platform.
Melanie has been warm, inviting, and very professional. She has helped me grow my profile and presence on LinkedIn. The Human to Brand Community coaching calls have brought so much value to my business, which has led to more clients and increased revenue. I was given tactical solutions to get to the next level. Along with a library of value! I HIGHLY recommend Melanie, her team, and the community to all entrepreneurs and business owners! Join the Human to Brand Community; you need this!"
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