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HOW OUR SOCIAL MEDIA ROLLOUT SOLD OUT A TELECOM EVENT

Discover

From 60 event registrations to 1600 in 5 weeks

About our client*

Client name redacted for confidentiality purposes

The featured client in this case study is a global community of companies and organizations that work together to accelerate the development and deployment of open, disaggregated, and standards-based technology solutions worldwide.

Challenges

Five weeks before hosting an industry event, this client lost their social media manager. They needed someone to deliver and execute a comprehensive strategy to promote the event, with the goals of:

  • Engaging with their global
    community to reach at least 1,500
    confirmed event attendees (currently
    at only 60).
  • Increasing brand awareness via
    company announcements and social
    media promotion.
  • Becoming more visible in the global
    telecom industry.

Results

1,665 EVENT REGISTRANTS

600K OVERALL SOCIAL VIEWS

155 EVENT HASHTAG FOLLOWERS

150% INCREASE IN LINKEDIN FOLLOWERS MOM

20% INCREASE IN TWITTER FOLLOWERS

Contact us to get more information about our solution for this case story

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what our clients say about us

“Melanie was great to work with! The detailed plan she created provided more insights than I could imagine. From the personalized colors and fonts that fit me, to the information she provided about her personal experiences, I could not have asked for a more genuine and professional outcome. I highly recommend working with Melanie if you are looking to build you brand regardless of just starting out or looking to get that extra push on what you have already started.”

Alisha Leveston
COO | The LeZama Group

“The feedback, resources, and assistance on all things social that Melanie provided us with was eye opening. We have made huge strides across the board thanks to her coaching. Thank you, Melanie! If you are looking to grow your social media, expand your presence, and create a great brand awareness for yourself or your company, she’s your solution!”

Stephanie Clark
Marketing Director | Bob Ruth Ford

“We hired Melanie Borden’s team to drive awareness & attendance for the tradeshow we were organizing. The agency led the company’s & 4 executives’ social media strategy, as a result, we saw a tremendous increase in event attendance & sponsor satisfaction We also saw an increase in followers & engagement on all channels. Melanie & her team went above & beyond to meet all needs, while their responsiveness, organizational skills, professionalism, & ability to deliver made them a reliable partner.”

Eugina Jordan
CMO | TelecomInfra Project
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“I worked with Melanie for 8 months during my time at Allied Bolt. She’s an expert in Social Media management and a delight to work with. Melanie became a mentor to me in such a short time period. I was able to jump-start my career search again. She did not only teach me, but my company’s social media presence improved drastically. I would love to work with Melanie in the future again. If you need to take your brand to a next level look no further.”

Elif Mavruk
Digital Marketing Coordinator | Allied Bolt Products, LLC
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