A personal brand experience to help you turn decades of expertise into opportunities without starting from scratch.
May 15 - June 12, 2025, 6 PM - 7 PM EST
You're not starting over — you're ready to be seen for who you are now.
Whether you’re pivoting your career, building a flexible business, or redefining your purpose after decades of work, Clarity to Reinvention with Melanie Borden gives you the structure, tools, and strategy to launch what’s next with real alignment.
You’re not here to play small. You’re here to show up with clarity — and market yourself with intention.
Thought leadership opens new doors: 75% of decision-makers and C-suite execs say that a particular piece of thought leadership has led them to research a product or service they were not previously considering.
Source: Edelman and LinkedIn B2B Thought Leadership Impact Report
Inside the Experience, You'll Learn How To:
- Get clear on your next move. Whether it’s a career shift, a business idea, or something you haven’t named yet, you’ll finally have a direction that feels right
- Translate your experience into language that connects. You’ll learn how to talk about your background in a way that shows your value, not your age
- Build your personal brand that reflects who you are now. No more hiding behind old job titles or downplaying your story
- Tell your story with clarity and confidence. So people listen, understand what you bring to the table, and take you seriously
- Use LinkedIn with purpose. You’ll show up with structure, know what to say, and stop wondering if you're doing it wrong
- Explore income streams that match your strengths and lifestyle. That could mean consulting, flexible roles, digital offers, speaking, or a side business
- Share your value in conversations that matter. Whether you're interviewing, networking, or pitching a new idea, you’ll know exactly how to communicate your worth
This Experience Is for You If:
- You’ve been asking, “What’s next?” but all you feel is stuck
- You’ve spent years building a career that no longer fits, and you're ready to do something about it
- You scroll job boards or LinkedIn and feel invisible, like you don’t even know where to begin
- You want to start something of your own, but the options feel overwhelming and unclear
- You’re tired of dumbing down your story just to fit into someone else’s box
- You watch people half your age get opportunities you know you're qualified for
- You want to be seen. Heard. Valued. And you want a plan to get there
- You’ve got the ambition. What you need now is clarity, structure, and someone in your corner
Need Help Choosing the Right Path?
If you’re not sure this program is the best next step, I get it.
This is a big decision—and sometimes, a real conversation helps.
Book a free 15-minute Clarity Call with me.
Together, we’ll map out your goals and decide if this is the right fit—or if something else would serve you better.
No pressure. Just clarity.
Outcomes You Can Expect:
- A clear and personalised plan for your next chapter, so you can move forward without second-guessing every step
- A personal brand that reflects your voice, your values, and the full depth of your experience
- Messaging that actually lands. You’ll know what to say, how to say it, and who you’re saying it to
- A stronger online presence that gets noticed by the right people, whether you’re job hunting, networking, or launching something new
- Tools, templates, and strategies you can return to whenever you feel stuck or need to recalibrate
- The confidence to promote yourself without feeling fake, pushy, or out of touch
- Tangible progress. Real momentum. And a renewed sense of ownership over where you’re going next
This Isn’t Just Advising You. It’s Your Strategic Brand + Business Reset.
We combine:
- Live 1:1 clarity sessions: Six 60-Minute Live Video Calls conducted bi-monthly via Zoom with a clear agenda and action plan for each session.
- On-demand trainings, all sessions are recorded and transcribed.
- Real-time feedback: Analyze your personal brand performance metrics for optimal engagement and results.
- Ad hoc support; Access Melanie for guidance between calls as needed.
- Templates, tools, and repeatable systems, including a step-by-step plan to leverage LinkedIn™ for revenue generation.
You’ll walk away with more than clarity.
You’ll have a business that works for you.
Not Sure Where to Start?
You’re ready for change—but it’s hard to know what the right next step is.
That’s exactly what I help people figure out every day.
That’s exactly what I help people figure out every day.
Let’s talk it through.
Book a free 15-minute Clarity Call, and we’ll walk through your goals, roadblocks, and the best way to move forward.
Whether you work with me or not—you’ll leave with direction, momentum, and one less thing to overthink.
Whether you work with me or not—you’ll leave with direction, momentum, and one less thing to overthink.
Limited availability. Grab your spot while it’s open.
Sample Agenda
- Session 1: Clarifying Your Brand & Positioning
- Session 2: Building a Repeatable Visibility System
- Session 3: Optimizing Your Digital Presence
- Session 4: Activating Advocates & Allies
- Session 5: Using AI to Scale Without Sacrificing Authenticity
- Session 6: Creating Momentum with Campaigns
What People Say About Working With Melanie:
Meet Melanie Borden – Your Brand’s Secret Weapon
I am the Founder & CEO of The Borden Group, where I help Founders, C-suites, and entrepreneurs align their real-life expertise with a magnetic personal brand. My strategies are built from my own reinvention—from VP of Marketing to sought-after advisor featured in WSJ, Entrepreneur, and more.
This highly intentional system I have created gives you the same tools I use with top clients to build brand, visibility, and opportunity at scale.
Questions? We’ve Got Answers
This experience is built for anyone navigating a career pivot—whether you're transitioning into a new role, launching something on your own, or exploring what’s next. That includes entrepreneurs, solopreneurs, consultants, or professionals in between chapters.
Perfect. This is where reinvention begins—through self-discovery. You'll uncover what lights you up, clarify your strengths, and explore how those can evolve into your next step.
It’s both. You’ll join 6 live 1:1 sessions (recorded for your convenience) with Melanie to support your unique path.
Yes, absolutely. This program is designed for people with full lives and full calendars.
That’s when the real magic begins. You’ll have the option to re-enroll for another 6 sessions or continue with private quarterly check-ins with Melanie to keep the momentum going.
From Stuck to Strategic.
From “What’s Next?” to “This is It.”
You’ve already done the hard part—building your expertise. Now it’s time to let the world see it. This program gives you the brand, business, and marketing clarity to step into this new season fully aligned.
Limited spots available