From 60 to 1,665 Attendees: How a Rapid Social Media Rollout and Four Telecom Executives Helped a Telecom Client Sell Out an Industry Event

Industry events are a powerful way to connect with the right audience—but without visibility, even the most well-planned events can struggle to attract attendees. Selling out an event takes more than just great programming; it requires strategic promotion, the right voices driving the conversation, and a strong digital presence to create buzz in the industry. 

That was the challenge for one global telecom company preparing for their major industry event. While they had compelling content and high-value discussions planned, they were facing a major visibility issue—only 60 people had registered. Without a dedicated social media team in place, they needed a way to rapidly scale awareness and engagement to fill seats. 

With time running out, they turned to our team here at The Borden Group to build and execute a LinkedIn™ strategy that would drive registrations and position their executives as industry leaders. What happened next transformed the way they approached social media—both for this event and beyond.

The Challenge: No Social Media Strategy & Low Event Awareness

As a leader in the telecom industry, this company had no shortage of expertise or compelling event content. However, their online presence wasn’t working in their favor. With only 60 registrations and a tight deadline, they needed to create rapid awareness to make their event a success. 

The challenges they faced are common for many organizations trying to scale event visibility: 

• No Social Media Manager – The company had lost their internal social media resource, leaving no one to drive digital promotion. 

• Minimal Event Awareness – With low registrations and limited visibility, they needed to quickly generate buzz and attract the right attendees. 

• Untapped Executive Influence – Their leadership team had strong industry networks, but they weren’t leveraging LinkedIn™ as a tool for engagement. 

• A Tight Deadline – With just weeks until the event, they needed immediate action to fill seats. 

Without an effective LinkedIn™ strategy, the event risked low turnout, missing a key opportunity to position the company as a thought leader and bring the right people into the conversation.

The Borden Group’s Strategy for a Rapid Social Media Rollout

To turn this event around, we built a high-impact LinkedIn™ strategy designed to drive registrations, amplify visibility, and position the company’s executives as industry leaders—all within a tight deadline. 

Our strategy focused on three key areas: 

• Developing a Targeted Event Promotion Plan 
• Activating Four Telecom Executives as Industry Advocates 
• Maximizing Audience Reach with Strategic Content Execution 

First, we designed a fast-paced social media strategy centered on LinkedIn™, leveraging both organic content and executive engagement to spread awareness. We mapped out a content roadmap that aligned with the company’s messaging, ensuring the event’s key themes were consistently reinforced in every post. 

Next, we worked closely with four telecom executives, transforming them into the event’s most powerful advocates. We optimized their LinkedIn™ profiles, helped them craft compelling thought leadership posts, and provided them with an engagement plan to amplify conversations. By tapping into their existing industry networks, we extended the event’s reach far beyond the company’s corporate page. 

Finally, we executed a strategic content rollout that maximized engagement and visibility. Our team developed a mix of LinkedIn™ posts, executive-driven discussions, and engagement strategies that helped keep the event top of mind for their target audience. This ensured the company wasn’t just promoting the event—they were actively leading the industry conversation. 

By implementing this proven, scalable approach, we positioned the company’s leadership as credible voices in the telecom space while ensuring the event reached the right people—fast.

Results: From 60 to 1,665 Attendees in Weeks

The impact of this rapid social media rollout was undeniable. What started as a low-awareness event with just 60 registrants quickly became a fully booked industry gathering. In just a few weeks, the event saw 1,665 total attendees, proving the power of executive-led social media engagement.

As the content strategy took off, the company’s social media reach skyrocketed past 600,000 impressions, exposing their brand to a far wider audience than ever before. The four telecom executives became key voices in the industry, sparking conversations, driving engagement, and leading discussions that extended beyond the event itself.

The executive team’s LinkedIn™ engagement surged, with posts gaining significantly more likes, comments, and shares than before. Their increased activity didn’t just boost event visibility—it positioned them as trusted industry leaders whose insights people wanted to follow.

Beyond the numbers, this event created a lasting shift in how the company leveraged LinkedIn™ for thought leadership and brand positioning. The event sold out, solidifying the company’s place as a leading voice in the telecom industry. More importantly, the success of this strategy provided them with a scalable, repeatable framework for future events, ensuring that LinkedIn™ would remain a valuable business tool—not just for one event, but for long-term industry influence.

Conclusion

When executed strategically, social media isn’t just a marketing tool—it’s a business accelerator. This telecom company’s success proves that a well-planned LinkedIn™ strategy, combined with executive involvement, can turn low event visibility into industry-wide recognition in just weeks. 

By activating leadership, streamlining content, and maximizing engagement, their team didn’t just sell out an event—they built long-term brand credibility that will continue to drive business growth. Now, they have a proven, scalable framework to replicate for future industry events. 

The best part? These same proven strategies, systems, and processes are available to help businesses like yours achieve the same level of visibility, engagement, and success.

👉 Contact The Borden Group to learn how we can help your brand amplify visibility through executive-led social media strategy—or shop our creator store to rebrand your profile and gain insights into our proven systems and processes. 

Are you ready to move from lurking to leveraging your personal brand? Schedule a discovery call with me today—I’d love to help you take your personal brand to the next level with actionable tips and strategies that work. 

Want to learn more about this topic? Make sure to follow Melanie Borden and The Borden Group on LinkedIn™. 

If you need a little help, Heather Monahan and I have launched an exclusive 8-week personal brand bootcamp. Join us on Tuesday evenings here: www.elevateyourinfluencebootcamp.com