From Instagram to LinkedIn™: She Thought LinkedIn™ Wasn’t for Her Business—Until She Used This Strategy

For many entrepreneurs, LinkedIn™ feels like the wrong place to grow a business—especially when they’ve already built a strong presence on platforms like Instagram and TikTok. While Instagram and other visual-heavy platforms thrive on aesthetics and quick engagement, LinkedIn™ offers something entirely different: credibility, connection, and long-term brand positioning. 

That’s exactly what one wellness coach realized when she stepped outside of her comfort zone. After years of building her brand on Instagram, she hesitated to use LinkedIn™, assuming it wasn’t the right fit for her business. She wasn’t sure how to create content that resonated, how to reach the right audience, or even if her ideal clients were on the platform. 

But when she took the leap—and implemented a strategic LinkedIn™ approach—everything changed. In just six months, her engagement skyrocketed by 249,600%, her content was shared 22,000% more, and she unlocked an entirely new audience for her brand.

The Challenge: Doubting LinkedIn™ Potential for Business Growth

Like many entrepreneurs, this wellness coach had built a strong brand on Instagram, where her audience was already engaged, and her content style felt natural. But when it came to LinkedIn™, she wasn’t sure how—or even if—it could work for her business. 

She faced a few key challenges that kept her from fully embracing the platform: 

• Believing LinkedIn™ wasn’t for her industry – She assumed LinkedIn™ was primarily for corporate professionals and job seekers, not entrepreneurs in the wellness space. 

• Uncertainty about content strategy – She didn’t know how to translate her Instagram-friendly content into something that resonated with a more professional audience. 

• Lack of confidence in audience growth – Without an established LinkedIn™ presence, she worried that her content wouldn’t gain traction or reach the right people. 

As a result, LinkedIn™ remained an underutilized opportunity for her business—until she realized how a structured, intentional approach could change everything.

The Borden Group’s Strategy for LinkedIn™ Success

To help this wellness coach confidently transition from Instagram to LinkedIn™, we focused on shifting her mindset, building a personalized content strategy, and implementing a sustainable engagement plan. 

Our approach centered on three key areas: 

• Shifting Her Mindset About LinkedIn™ 
• Crafting a Personalized LinkedIn™ Content Plan 
• Implementing a Scalable Engagement Strategy 

First, we worked on reframing LinkedIn™ as a valuable platform for personal branding and business growth—not just a space for corporate professionals. We helped her recognize that her expertise in wellness was highly relevant to a LinkedIn™ audience, especially as more professionals prioritize mental and physical well-being. 

Next, we developed a LinkedIn™ content strategy tailored to her strengths, ensuring she didn’t have to completely change her approach. Instead of forcing a corporate tone, we helped her adapt her storytelling, wellness insights, and personal brand to fit LinkedIn™ format—while still feeling authentic to her voice. This included a mix of thought leadership, personal storytelling, and audience engagement to build community. 

Finally, we created an engagement strategy designed for long-term growth and visibility. This involved guiding her through LinkedIn™ best practices, from optimizing her profile to interacting with her audience in a way that felt natural and strategic. With a repeatable content and engagement system, she could confidently build momentum without feeling overwhelmed. 

By taking a structured yet flexible approach, she was able to transition from LinkedIn™ skeptic to LinkedIn™ success story—and the results proved it.

Results: 249,600% More Engagement & A Thriving LinkedIn™ Presence

The shift from Instagram to LinkedIn™ wasn’t just a small experiment—it became a game-changer for her business. By embracing a structured content and engagement strategy, she saw exponential growth in visibility, engagement, and audience connection. 

In just six months, her LinkedIn™ presence transformed: 

Her post engagement skyrocketed by 249,600%, proving that wellness-focused content had a place in the professional space. Her insights on work-life balance, personal development, and mindset resonated deeply with professionals looking to integrate wellness into their careers. 

Her content also became more shareable than ever, with a 22,000% increase in shares—meaning her audience wasn’t just engaging, they were actively spreading her message to their own networks. 

Beyond the numbers, the most significant impact was in her business growth. She started attracting new clients, opportunities, and collaboration requests—all from LinkedIn™. What once felt like an unlikely platform for her business became a key driver of visibility and credibility. 

With a sustainable content strategy and engagement system in place, she no longer saw LinkedIn™ as intimidating. Instead, it became a core part of her brand’s growth strategy—one that she could continue scaling long-term.

Conclusion

Many entrepreneurs hesitate to use LinkedIn™ because they assume it’s only for corporate professionals. This wellness coach’s success proves otherwise—when used strategically, LinkedIn™ can be a powerful tool for business growth, thought leadership, and audience engagement in any industry. 

By shifting her mindset, developing an authentic content strategy, and implementing a repeatable engagement system, she was able to increase her visibility, build meaningful connections, and attract new business opportunities—all within six months. 

The best part? You don’t have to figure it out on your own. Whether you’re looking to rebrand your LinkedIn™ profile, refine your engagement strategy, or access expert branding insights, The Creator Store is your go-to resource for branding and business growth. 

👉 Explore the Creator Store for branding templates, systems and processes, and brand-building resources designed to help you stand out and grow digitally. 

Are you ready to move from lurking to leveraging your personal brand? Schedule a discovery call with me today—I’d love to help you take your personal brand to the next level with actionable tips and strategies that work. 

Want to learn more about this topic? Make sure to follow Melanie Borden and The Borden Group on LinkedIn™. 

If you need a little help, Heather Monahan and I have launched an exclusive 8-week personal brand bootcamp. Join us on Tuesday evenings here: www.elevateyourinfluencebootcamp.com