How This Insurance C-Suite Boosted Their Online Visibility by 9,000%

Many companies underestimate the power of executive presence on LinkedIn™. In industries like insurance, where trust and credibility drive business, having a visible and engaged leadership team can be a game-changer. 

That was the challenge facing a top-rated insurance provider with a nationwide team and a technology-first approach. Despite their strong industry position, they lacked a cohesive LinkedIn™ presence, with disconnects between their corporate page and executive profiles. 

They knew they had the expertise, the credibility, and the insights to lead industry conversations—but their online presence wasn’t reflecting that. 

And to be honest, they are not alone! Many executives struggle to balance thought leadership with their day-to-day responsibilities, leaving their LinkedIn™ presence inconsistent and underutilized.

The Challenge: A Disconnected Digital Brand

As a top player in the insurance industry, this company had built a strong reputation for innovation and reliability. However, their online presence told a different story. While they had a solid corporate brand, their executive team’s LinkedIn™ presence lacked consistency and strategy, making it difficult to extend their industry influence beyond their existing network. 

Like many organizations, they faced key challenges that prevented them from fully leveraging LinkedIn™: 

• Inconsistent Branding & Messaging – There was no unified tone of voice, visual identity, or strategy connecting the executive team’s presence to the corporate brand. 

• No Structured Social Media Strategy – The C-Suite team lacked a clear approach to LinkedIn™ engagement, leaving their profiles underutilized. 

• Marketing Team Overload – Without a structured workflow, the marketing department was stretched thin, making it difficult to support executive content at scale. 

• Missed Opportunities for Thought Leadership – The executives had deep industry expertise, but without a plan for showcasing it online, their insights weren’t reaching the right audience. 

Without a cohesive executive and corporate branding strategy, the company was missing out on engagement, credibility, and business opportunities.

The Borden Group’s Strategy for Executive Visibility

To bridge the gap between the company’s corporate brand and its executive presence, we implemented a LinkedIn™ strategy designed to create alignment, increase visibility, and position the C-Suite as trusted industry voices. By synchronizing their messaging with company-wide initiatives, we ensured that each executive’s online presence reinforced the brand’s credibility and influence. 

Our strategy focused on three key areas: 

• Synchronizing Executive & Corporate Messaging 
• Implementing LinkedIn™ Training & Social Selling 
• Creating Scalable Processes for Sustainable Growth 

First, we worked closely with the C-Suite to synchronize their messaging with the organization’s mission, values, and marketing strategy. This ensured that every post, comment, and interaction aligned with the company’s broader goals while still maintaining each executive’s unique voice and personality. By creating a consistent brand narrative, we transformed their LinkedIn™ presence into an extension of their leadership. 

Next, we provided customized LinkedIn™ training and social selling strategies tailored for the executive team. We guided them on how to create engaging content, interact meaningfully with their network, and leverage LinkedIn™ tools to drive industry conversations rather than just participate in them. This approach not only increased their confidence in using LinkedIn™ but also led to more authentic and impactful engagement. 

Finally, we built scalable processes to streamline social media efforts and ease the burden on the company’s internal marketing team. By establishing clear workflows and engagement strategies, we ensured that LinkedIn™ became a manageable yet high-impact tool for both the executives and the brand as a whole. 

Together, these efforts transformed their executive presence from passive to powerful, reinforcing the company’s reputation as an industry leader.

Results: 9,000% Growth & Industry Recognition

The transformation of this company’s C-Suite LinkedIn™ strategy had a profound impact—not just on the executives themselves but on the organization as a whole. By aligning their individual branding with the company’s mission and implementing a structured engagement plan, these leaders collectively strengthened the company’s industry presence in just 90 days. 

The numbers speak for themselves: 

• 9,000% increase in online visibility – The executives’ profiles saw exponential growth, positioning them as key voices in the insurance space.
• 350% growth in LinkedIn™ followers – A surge in engaged connections expanded their reach within the industry.
• 314% increase in content engagement – Their posts became conversation-starters, leading to more meaningful interactions. 
• 13,000% surge in user comments – Direct conversations with industry leaders, prospects, and potential partners increased significantly. 

Beyond the numbers, the transformation led to tangible business impact: 

• The C-Suite became a recognized leadership team, increasing trust and credibility for the brand. 
• The marketing team operated more efficiently, thanks to streamlined processes that reduced time spent on LinkedIn™ content management. 
• LinkedIn™ became a reliable tool for business development, with more inbound opportunities and connections being generated through executive engagement. 

This case highlights the power of executive branding when strategically synchronized with corporate messaging—a proven formula that turns LinkedIn™ from an afterthought into a business growth engine.

Conclusion

For companies in competitive industries, having a strong corporate brand isn’t enough—executive visibility plays a crucial role in building credibility, expanding influence, and driving business growth. This insurance provider’s success demonstrates that when leadership and corporate messaging are strategically aligned, both the individuals and the company benefit. 

By synchronizing their messaging, refining their LinkedIn™ strategy, and streamlining their engagement processes, this company’s C-Suite didn’t just increase their own visibility—they amplified their company’s industry presence. With a 9,000% increase in online visibility and a significant boost in engagement, they positioned themselves as authoritative voices in the insurance space. 

The best part? These same proven systems and processes are now available as ready-to-use templates that can help businesses implement these methods on their own. If you’re ready to create a LinkedIn™ strategy that scales, drives engagement, and supports business growth, explore our available resources. 

👉 Shop our Systems & Processes or Contact The Borden Group to learn how we can help your leadership team turn LinkedIn™ into a powerful business tool. 

Are you ready to move from lurking to leveraging your personal brand? Schedule a discovery call with me today—I’d love to help you take your personal brand to the next level with actionable tips and strategies that work. 

Want to learn more about this topic? Make sure to follow Melanie Borden and The Borden Group on LinkedIn™. 

If you need a little help, Heather Monahan and I have launched an exclusive 8-week personal brand bootcamp. Join us on Tuesday evenings here: www.elevateyourinfluencebootcamp.com