How We Run 10+ Social Accounts Without Losing Our Minds
- Written By: Melanie Borden
- July 3, 2025
This is the exact SOP we use to create consistent content across the community team.
MAKE THE CONNECTION
Welcome back to part two of our SOP series.
In part one, we talked about why your personal brand needs systems—especially if it’s fueling visibility, lead gen, and business growth.
This week, we’re going deeper.
Let’s talk about how we actually manage daily content operations across multiple personal brands without the chaos.
The secret?
We don’t rely on memory.
We use SOPs.
What You’ll Learn in This Issue:
✅ What’s inside a real SOP for managing brand content
✅ Why having account-specific guidelines is a non-negotiable
✅ How this system saves time, reduces errors, and keeps your brand voice intact
The Community Manager (Social Media Manager) SOP: Why It Exists
Whether it’s my own account or a client’s—every post, comment, and piece of content passes through a system.
That system starts with the Community Manager SOP.
This document is not just about task lists.
It’s about brand control.
Inside, we outline every part of how content gets created, approved, uploaded, and tracked—so it doesn’t rely on anyone’s memory or mood.
What’s Inside Our Social SOP System? Read this 
1
Platform Access & Setup
We onboard the team with structure: branded email, internal communication [Slack], Project management [Asana], Content Syndication [AgoraPulse], Design platform [Canva], the list goes on.
Every platform is connected, every role is assigned, and every login has a purpose.
2
We Live By A Monthly Content Workflow
By the 10th: Internal content calendar finalized
By the 18th: Writers submit full copy
By the 25th: Client approval complete
By the 28th: Assets uploaded, team notified for scheduling
We don’t miss deadlines or deliverables because we don’t guess them.
3
Asset Organization & Labeling
Every image, post, and file is stored in a shared Drive using a strict naming structure.
Example: July15.png under TBG Clients > Client Name > Monthly Copy and Content > Month > Assets
Everyone knows where to find what they need—no DMs required.
But SOPs Aren’t One-Size-Fits-All
Every client account we manage has its own brand tone, goals, and engagement style.
So we also create Account-Specific Guidelines, like:
📌 Engagement dos/don’ts
📌 Commenting and DM tone
📌 Core content pillars
📌 Brand voice notes
📌 Scheduling cadence and creative themes
This ensures that regardless of who the contractor is: someone new or someone who has been with me for 3 years, our clients’ voices stay consistent and aligned with their strategy.
“If you can’t explain it simply, you don’t understand it well enough.”
— Albert Einstein
Ask Yourself This:
If someone else logged into your brand account today… Would they know what to post?
What to say? What not to say? When to say it?
If the answer is no, it’s time to build the SOP.
With clarity and systems,
Melanie Borden
P.S. Need a hand? Let’s talk. Schedule a time with me here. We include all the systems for your personal brand when you become a client.
