Learning LinkedIn™ All Over Again
January 25, 2024
The Early Days: An Electronic Resume Holder Believe it or not, I am an early adopter of LinkedIn™. Years ago,
Insights
Gain actionable clarity on personal branding, go-to-market strategy, and executive visibility in a fast-moving digital world. Each post delivers practical insights you can apply immediately—so you can lead with authority, amplify your presence, and create impact that endures.
Learning How To Use LinkedIn™ To It’s Fullest Advantage
December 27, 2023
I’ve been on LinkedIn™ for a long time, and I always just watched. I never really started posting until probably
Transform Your LinkedIn™ By Leveraging Opportunities: Through The Lens Of My LinkedIn™ Journey
December 17, 2023
When I started my company, Chaffee Consulting, I realized that I was selling myself at the end of the day,
The Role of Silence in Communication Strategy
December 11, 2023
Communication in Marketing Effective communication is a cornerstone of successful marketing strategies. It plays a pivotal role in engaging and
Driving Engagement: The Top-Performing LinkedIn™ Storytelling Posts
December 2, 2023
The ‘Storytelling’ trend has gained significant popularity among professional marketers on social media, especially LinkedIn™. However, it’s essential to note
LinkedIn™ Below The Fold: How To Optimize Your Profile for Connections, Credibility, and Conversions
November 27, 2023
When I work with clients, we discuss high-powered ways to optimize their LinkedIn™ profiles. We discuss what should be ‘above
Discover the Key to Personal Branding Success: Understanding Your Audience
November 17, 2023
Ever thought you could post anything you want, and your audience would magically love it? Spoiler alert: that’s not quite
Movement, Mind, Meditation, and Meaning
November 6, 2023
When we leave military service, we need to understand that it doesn’t mean an end to our experiences (positive and
Driving Engagement: The Top-Performing LinkedIn™ Storytelling Posts
December 2, 2023
The ‘Storytelling’ trend has gained significant popularity among professional marketers on social media, especially LinkedIn™. However, it’s essential to note
LinkedIn™ Below The Fold: How To Optimize Your Profile for Connections, Credibility, and Conversions
November 27, 2023
When I work with clients, we discuss high-powered ways to optimize their LinkedIn™ profiles. We discuss what should be ‘above
Discover the Key to Personal Branding Success: Understanding Your Audience
November 17, 2023
Ever thought you could post anything you want, and your audience would magically love it? Spoiler alert: that’s not quite
Movement, Mind, Meditation, and Meaning
November 6, 2023
When we leave military service, we need to understand that it doesn’t mean an end to our experiences (positive and
The Whole Thing is: Who I Am, What I do, and How I Think
November 3, 2023
Have your past life experiences shaped who you are and what you do? Every experience in my life has led
A View from the Captain’s Chair
November 2, 2023
Do you know anyone in the Navy? Do you know what he or she does and what his or her
LinkedIn™ Above The Fold: 4 Elements to Include in Your LinkedIn™ Profile to Stand Out in Your Industry
October 19, 2023
There’s no denying that the digital age is here, and it’s here to stay. So what does that mean for
Uncovering Opportunity & Manifesting Serendipity with your Personal Brand in the Digital Age
October 12, 2023
In August 1997, Tom Peters (a.k.a. The Gandalf of Business), wrote an article entitled “The Brand Called You – You
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The Borden Group Blog publishes insights on executive branding, marketing strategy, AI-driven growth, and digital influence. Articles are written by industry experts to help leaders stay visible, relevant, and future-ready.
