Uncovering Opportunity & Manifesting Serendipity with your Personal Brand in the Digital Age
October 12, 2023
In August 1997, Tom Peters (a.k.a. The Gandalf of Business), wrote an article entitled “The Brand Called You – You
Insights
Gain actionable clarity on personal branding, go-to-market strategy, and executive visibility in a fast-moving digital world. Each post delivers practical insights you can apply immediately—so you can lead with authority, amplify your presence, and create impact that endures.
Navigating the Complex World of Employer Restrictions and Personal Expression
October 6, 2023
Not the Marketing You Learned In School In an age where our digital footprints can speak louder than our resumes,
How to grow your personal brand on LinkedIn™ through speaking
September 24, 2023
Most people think of text posts when they think of LinkedIn™. But you’re ignoring a massive opportunity to grow your
How to Repurpose Your LinkedIn™ Content and Leverage Leadership
September 15, 2023
With all the change happening on social media platforms, from algorithms to A.I. and everything in between, one thing will
Communicating Like a Leader in Conversations with Clients: The Power of Solidarity in the Moments that Matter Most
September 8, 2023
Introduction If your discussions with clients and stakeholders are anything like mine, then you probably have at least a handful
What is your personal brand – and why does it matter?
August 31, 2023
In today’s digitally oriented world, personal branding has truly become the ultimate game-changer. However, many people struggle to understand the
Unleashing the Potential of the Creator Economy in B2B Marketing: A Comprehensive Guide
August 24, 2023
Hello marketers! Today, let’s talk about a seismic shift that’s currently reshaping our industry: the creator economy. If you’re not
4-Step Content Strategy to Engage Your Ideal LinkedIn™ Audience
July 28, 2023
“Melanie, everybody is talking about how much they love our social media and how personal it is!” These were the
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The Borden Group Blog publishes insights on executive branding, marketing strategy, AI-driven growth, and digital influence. Articles are written by industry experts to help leaders stay visible, relevant, and future-ready.
