Gain actionable clarity on personal branding, go-to-market strategy, and executive visibility in a fast-moving digital world. Each post delivers practical insights you can apply immediately—so you can lead with authority, amplify your presence, and create impact that endures.
Have you ever wondered how to create the bold or italicized text that some people use on LinkedIn™? What they
If content is King, then a personal branding photoshoot is Queen. Why? Because it makes photography personal. It goes far
February has us crushin’ even more on our LinkedIn™ fam! You know here at The Borden Group we’re all about
The Early Days: An Electronic Resume Holder Believe it or not, I am an early adopter of LinkedIn™. Years ago,
I’ve been on LinkedIn™ for a long time, and I always just watched. I never really started posting until probably
When I started my company, Chaffee Consulting, I realized that I was selling myself at the end of the day,
Communication in Marketing Effective communication is a cornerstone of successful marketing strategies. It plays a pivotal role in engaging and
The ‘Storytelling’ trend has gained significant popularity among professional marketers on social media, especially LinkedIn™. However, it’s essential to note
The ‘Storytelling’ trend has gained significant popularity among professional marketers on social media, especially LinkedIn™. However, it’s essential to note
When I work with clients, we discuss high-powered ways to optimize their LinkedIn™ profiles. We discuss what should be ‘above
Ever thought you could post anything you want, and your audience would magically love it? Spoiler alert: that’s not quite
When we leave military service, we need to understand that it doesn’t mean an end to our experiences (positive and
Have your past life experiences shaped who you are and what you do? Every experience in my life has led
Do you know anyone in the Navy? Do you know what he or she does and what his or her
There’s no denying that the digital age is here, and it’s here to stay. So what does that mean for
In August 1997, Tom Peters (a.k.a. The Gandalf of Business), wrote an article entitled “The Brand Called You – You
