It is your moment to win with thought leadership
- Written By: Melanie Borden
- March 6, 2025
Thought Leadership Strategies to WIN in 2025
MAKE THE CONNECTION
Being seen as a thought leader isn’t just about putting out ideas and seeing what sticks—it’s about creating real influence, shaping conversations, and turning visibility into real opportunities. But with so much noise out there, how do you stand out as the go-to expert in your industry when everyone looks and sounds the same?
This week, we’re diving into three data-backed strategies to help you cut through the clutter, build authority, and make sure your insights don’t just get noticed—they drive action.
Here’s a reality check: 99% of buyers say thought leadership plays a key role in their decision-making (Momentum ITSMA 2025). That means your expertise isn’t just valuable—it’s a non-negotiable for long-term success in your career.
So, how do you make sure your thought leadership actually works for you? Let’s get into it.
1
Solve Real Problems! 79% of executives say they prefer thought leadership that provides practical solutions over surface-level trends. Your expertise is valuable—share it with the world.
Take Action: Identify the top 3 challenges your audience faces and create content that directly addresses them.
2
Be Consistently “Visible and Valuable.” Being a thought leader means showing up consistently. It’s not just about posting often—it’s about maintaining a strong, recognizable message. 63% of buyers say they’re more likely to engage with a brand that publishes thought leadership regularly.
Your Action Step: Engage with your network! —reply to comments, start discussions, and build relationships.
3
Make Thought Leadership a Two-Way Street. Your network isn’t just looking to consume content—they want conversation. 75% of buyers say they engage more with brands that foster interactive discussions.
Your Action Step: Host a LinkedIn Live or webinar to discuss trending topics in your industry.
Pro tip: The fastest way to boost engagement? End every post with a simple question that invites your audience to share their thoughts.
“The fastest way to elevate your influence? Stop waiting for permission, start sharing what you know, and lead the conversations others are afraid to have.”
Ask Yourself This:
Who is one decision-maker or industry peer you can reach out to this week to start a conversation that positions you as a thought leader?
Ready to Take Thought Leadership to the Next Level?
Your personal brand is your biggest asset in today’s digital world. That’s why the March 8-Week Bootcamp is here—to help you finish Q1 strong and set the stage for the rest of 2025! If you’re ready to master thought leadership and turn visibility into opportunity, join Heather Monahan and yours truly for our upcoming Personal Brand Bootcamp:
www.
Recent wins from our community:
- Darcie finally achieved a goal she had been chasing for years!
- Erika leveled up her career, landing a bigger title and higher salary!
- Jeremy has finished his manuscript and is launching his podcast!
This is your chance to level up your personal brand with proven strategies, expert guidance, and a community of like-minded professionals. Don’t miss it!
With Gratitude,
Melanie
P.S. What’s one challenge holding you back from becoming a recognized thought leader? Hit reply—I’d love to hear from you!