At The Borden Group, our purpose is transforming businesses and executive teams by increasing their reach, impact, and brand marketing effectiveness, turning their personal brands into a powerful channel for achieving growth and fulfilling their mission.

We create a lasting presence for our clients that is valuable and impactful.

Meet the dream team

Melanie Borden

Founder & CEO

I am the Founder & CEO of The Borden Group, where I help other Founders, C-suites, and Executives align their real-life expertise with impactful strategies to unlock opportunities and build meaningful relationships at scale.

With a foundation rooted in my career as a marketing executive, I’ve leveraged my expertise to bridge the gap between online marketing strategies and brand-building for both corporate and personal brands. My approach combines proven strategies, tools, and insights developed through my own journey of personal and professional growth, as well as extensive work with clients across various industries.

My areas of expertise include marketing strategy and execution, building in-house agencies, budget optimization, strategic vendor partnerships, enhancing digital footprints through social media, reputation management, online monetization, and streamlining advertising processes for maximum impact.

My work and insights have been featured in leading publications such as Entrepreneur, LA Weekly, New York City Biz List, New York Weekly, and The Wall Street Journal. I am also proud to be a member of the Forbes Agency Council.

Aiyanna Watson

Creative Operations Manager

As a Creative Operations Manager at The Borden Group, I am on a mission to transform The Borden Group’s brand through the art of storytelling and content. Providing extraordinary content, community engagement, reporting, and analysis is the foundation of my work here at The Borden Group.

My journey within the company has been a fusion of creativity, strategic thinking, and a deep understanding of consumer behavior.

Olivia Calandrillo

Executive Coordinator

As the Executive Coordinator to Melanie Borden at The Borden Group, I play a pivotal role in ensuring streamlined operations and effective internal and external communication. I manage key systems and workflows that enable Melanie to deliver exceptional client experiences with precision and efficiency.

From coordinating high-level initiatives to optimizing day-to-day processes, my focus is on driving efficiency and supporting the strategic goals of The Borden Group.

Lola Borden

Head of Puplick Relations

Empowering Brands with Proven Success

what our clients say about us

These two rockstars, Melanie Borden and Heather Monahan, just led us through the most incredible entrepreneur bootcamp! The energy was electric, the learning was impactful, and the support was unmatched. If you're a female founder looking to uplevel your skills in a fun and safe environment, I can't recommend this experience enough!

Colleen Pimentel

Founder
Mckenna Pimentel Consulting LLC

I am back now with Heather and Melanie learning how to best build my brand on LinkedIn. The live workbook they offer is super helpful and continuously evolving. We have a messenger to support and guide each other between our Monday coaching classes. The women that are in my group are go getters and all looking to take their brands to the next level. They are smart and inspiring, and we all learn from each other. Heather and Melanie have offered so much valuable information and encourage us to continuously work on our goals. Love them both and love the group of badass women I have met!

Kelly Robinson

CEO & Founder
PKR

The transformation has been nothing short of a game-changer. Not only have I started to regain my confidence, but I've also begun to see substantial progress toward my personal and professional goals. Whether it's building a compelling LinkedIn presence or taking bold steps in public speaking, the positive momentum is undeniable.

This journey has taught me that progress doesn't have to be perfect—it just has to be genuine and continuous. I'm excited to keep moving forward, knowing I am supported every step of the way.

Darcie Cameron

Co-Founder & Executive Director
Pharmacy Edge

Without this boot camp, I would never have realized that I had become too comfortable. Melanie and Heather challenged me in ways that I desperately needed.

Thank you to Melanie, Heather and all of the women in the group who helped me so much and truly have given me a renewed sense of what I am capable of being.

Michelle Bufano

Founder and CEO
Michelle Bufano Business Consulting LLC

Melanie & her team were nothing short of extraordinary. She took the time to get to know me, my brand, vision and voice. She expressed genuine care and interest in my business and what I was trying to accomplish which really meant a lot to me. It's very vulnerable to "let someone in" on your business - especially when you're new - but she put me immediately at ease and earned my trust. I could not recommend Melanie enough as she helped me so much. 10/10 recommend - very grateful for Melanie!

Rebecca Fitzsimmons

Founder
Tactical Harmony

Melanie is incredible to work with. The care factor is off the charts. She delivered and taught me so much about personal branding. You WILL see a return working with Melanie!

Dana Groh

President
Minnesota Sodding Company

Melanie's guidance throughout our time working together was truly impactful. She helped me refine my career goals and align them with my professional profile, offering clear, actionable strategies. She was great at communication and always followed through with what she said. If you're looking to elevate your professional presence, I highly recommend her expertise.

Deidre Elerath

Senior PMO Consultant - Regulatory Affairs
Abbott

I had an incredibly valuable session with Melanie. Everything moves so fast with all the trends and what works and she has her finger on the pulse of all of it. She was warm, knowledgable , and gave me concrete follow up action items. It was a great investment! She came recommended to me and I will recommend her to my clients.

Whitney Otto

Executive Coach and Core Guide Facilitator
Chief

If it's been a while since you've updated your LinkedIn profile like it had been for me, I highly recommend working with Melanie. She's up to date on the latest trends, tips, and tools to help you refresh your profile. I gained valuable insights working with her and felt more confident in my LinkedIn presence afterward.

Ben Gilgoff

Sr. Director, Market Insights
Alnylam Pharmaceuticals

I want to deeply thank Melanie for being so thoughtful and intentional in listening to my story and capturing it in a way I have never been able to in a professional sense before. Melanie, you are truly gifted; I can't thank you enough!

Dana Lilly

Senior Director of Go-to-Market Operations
Redox

Every interaction with Melanie and her company is extremely informative and has helped me progress with establishing my personal brand. I have worked with Melanie 1:1 and I am a member of our course. Her approach is authentic and stems from her own personal success, so the guidance she provides is not only relatable but actionable. With just one meeting, I was able to make transformational updates to my LinkedIN/personal brand. I am excited to keep learning from Melanie and the Borden Group!

Olivia Ganguzza

Online Educator, Coach & Consultant
Liv Connections

Melanie and her team were very professional, and took the time to understand what I do, and how I would deliver messages. They then took that knowledge and expanded on it giving me a larger voice. Would highly recommend her and her team.

Matt Crinklaw

Senior Vice President
LMN (Landscape Management Network)

I like working with Melanie because she brings a straightforward approach to marketing. - You need more sales. - To get that, you need more people coming to you (inbound prospects). Melanie show you how to do this on LinkedIn. AND...if your stuck somewhere in the process, like not knowing your brand message or who your perfect client is, she'll help you figure it out. Melanie Borden is a walking, talking lead generation cheat sheet for LinkedIn. Want to get more sales fast? Talk to Melanie

Chris Hudspeth

Financial Planner
Retriever Financial

Melanie Borden really knows her stuff when it comes to coaching. She gave me solid recommendations on how to make my LinkedIn profile more compelling, and I was able to use her advice right away. What I appreciate the most is that Melanie tailored her advice to my needs. I'd tell anyone or any team that wants to look better on LinkedIn to check out Melanie's services. She's unmatched at helping people boost their LinkedIn game.

David LaCombe

Fractional Chief Marketing Officer
Imperatives Delivered

Melanie and her team have been incredible partners for us! They communicate extremely well, met all of our agreed deadlines, and provided a phenomenal final product and experience all along the way. I can't recommend them enough, and plan to engage with them in the future as much as possible!

Paul Hanson

President
Epcon Franchising

Melanie was amazing to work with! She went above and beyond to ensure my goals were met!! She is very structured in her approach and executes and delivers!! I so appreciate all Melanie did for me and will use her services in the future!!

Erika Glenn

Chief Growth Officer
Redox

Melanie is hands down the best! Just check out my profile for proof. Instant results and tons of compliments too. Melanie personally has taken my brand to the next level and it happened fast. She has gone above and beyond for me. I would definitely highly recommend any professional needing to elevate their exposure in their industry to use her. To top it off she does what she says she is going to do and today that is someone you need in your corner. Top-notch service as well! Highly recommend!

Steven Adragna

General Manager, Recruiting, Car Dealership Guy

Working with Melanie and The Borden Group team has been fantastic and look forward to ongoing collaboration as I build my new company, Rocket Your Potential. Melanie is a force of nature and always goes above and beyond for her clients. In addition to being on the cutting edge of social media, branding, and marketing, she truly cares about your success and is so gracious in sharing ideas and learnings from building her own successful business. She is a joy to work with...highly recommend her!

Phyllis Ehrlich

President
Rocket Your Potential

Melanie's unwavering professionalism and forward-thinking drive set her apart. Her meticulous organization, team motivation, and commitment to innovation lead to exceptional project success. A true asset to any endeavor! She is not content with the status quo; she constantly seeks ways to improve processes and outcomes, resulting in outstanding results for our clients and partners.

Michael Renaud

CEO
Alan Ram's Proactive Training Solutions

We hired Melanie Borden's team to drive awareness & attendance for the tradeshow we were organizing. The agency led the company’s & 4 executives’ social media strategy, as a result, we saw a tremendous increase in event attendance & sponsor satisfaction. We also saw an increase in followers & engagement on all channels. Melanie & her team went above & beyond to meet all needs, while their responsiveness, organizational skills, professionalism, & ability to deliver made them a reliable partner.

Eugina Jordan

Chief Marketing Officer
Telecom Infra Project