Still Sound Like Everyone Else Online? Let’s Fix That.
- Written By: Melanie Borden
- July 18, 2025
You don’t need a new niche—you need a voice people recognize.
MAKE THE CONNECTION
If your content sounds like it could belong to anyone…
It’s not working hard enough for you.
Most professionals think their voice will “just show up” when they start posting.
But voice isn’t magic.
It’s built.
And like anything worth building, it takes intention, not templates.(well, later on we want templates)
This issue is for the people who know they have something to say,
but are still figuring out how to say it in a way that actually sounds like them.
What You’ll Learn in This Issue:
✅ Why generic content is the enemy of growth
✅ How to start building your real voice online
✅ A voice discovery method you can steal and use this week
Your Voice Is a Business Tool—Use It Like One
You don’t need to sound like everyone else in your space.
You shouldn’t.
People scroll past the polished.
They stop for the familiar.
Your audience wants to know:
→ Who are you, really?
→ What do you care about?
→ And why should they trust you over the next expert in line?
Start Here: Build Your Brand Voice from the Inside Out in 3 Steps:
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Step 1: Talk It Out
Don’t write yet. Hit record.
Talk about your work, your industry, your clients—without a filter.
Then play it back.
That’s your voice.
Not the over-edited, AI-generated version that shows up in most LinkedIn posts nowadays.
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Step 2: Find Your Triggers
Look at your reactions in texts, DMs, meetings.
What makes you roll your eyes?
What do you wish more people understood?
What gets you fired up when you’re not performing?
That’s content. And that’s your edge.
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Step 3: Create a Voice File
Make two lists:
This sounds like me: punchy, curious, strategic
This doesn’t: fluffy, passive, over-polished
Pro Tip: Add your go-to phrases, emojis (if you use them), and banned words.
Yes, you can have banned words.
I do.
“People don’t buy what you do, they buy who you are.”
— Simon Sinek
“The most powerful thing you can be on the internet is unmistakably yourself.”
— Ash Ambirge
Ask Yourself This:
If someone took over your content tomorrow…
Would they sound like you, or just write like everyone else?
Document the style.
Own the energy.
Build the brand.
With Gratitude,
Melanie Borden
