The Three-Step Playbook for Elevating Your Brand
- Written By: Melanie Borden
- March 20, 2025
Build Authority, Gain Visibility, and Create Opportunities Without Overstepping Corporate Boundaries
MAKE THE CONNECTION
Your personal brand is the reputation, influence, and trust you build over time. When done right, it works for you 24/7, opening doors to new opportunities, career growth, and industry recognition.
Many professionals hesitate to build a personal brand because they worry about corporate policies, visibility, or what their peers will think. The reality? Thought leadership isn’t just about self-promotion—it’s about delivering real value. When aligned with your company’s goals, it positions you as an asset, not a risk.
In this issue, we’re breaking it down into three steps:
- How to align your brand with corporate expectations
- A framework for building influence without overstepping boundaries
- The key to positioning yourself as an industry expert
1
A strong personal brand isn’t about going rogue—it’s about amplifying your expertise in a way that benefits both you and your organization. The first step is understanding company policies on social media, public speaking, and self-promotion. Too many professionals assume they can’t build a brand because of workplace restrictions, but in reality, most companies want employees who elevate the brand’s reputation.
Here’s how to get started:
Review company policies on branding and external visibility.Schedule time with leadership or HR to clarify expectations.Align your thought leadership with company initiatives. Position yourself as a subject matter expert while reinforcing the organization’s credibility.
2
A personal brand isn’t just about being seen—it’s about being valued. Thought leadership is what separates those who post content from those who influence industries. The key? Provide real insights, not just opinions.
Here’s how to do it:Support your insights with facts, trends, and research.Offer a fresh perspective on industry issues.Break down complex ideas into clear, usable steps.
When you share valuable insights consistently, you become the person people turn to for advice, recommendations, and opportunities. That’s where real influence is built.
3
Your LinkedIn profile is more than an online resume—it’s your digital storefront. When people look you up, it should clearly communicate who you are, what you do, and why it matters.
Here’s where to focus:
Go beyond your job title—highlight your expertise and impact.Tell your story. Where have you been? Where are you now? Where are you going?Post insights, lessons, and wins that align with your brand.
“Your brand is what people say about you when you’re not in the room.”
— Jeff Bezos
Ask Yourself This:
How are you positioning yourself today for the career opportunities you want tomorrow?
A strong personal brand doesn’t happen overnight. It’s built with intention, strategy, and consistency. Over the years, I’ve developed a proven framework that helps professionals elevate their influence while staying aligned with corporate expectations. Now, I’m bringing it all together in an exclusive bootcamp designed to help you create a sustainable, high-impact personal brand.
Are you ready to take the next step?
The Elevate Your Influence bootcamp is designed to position you as an expert while maintaining professional credibility. This program has already helped professionals secure new clients, land speaking engagements, and navigate career pivots with greater visibility and opportunity.
It is not too late to join Heather and I for live coaching in the Elevate Your Influence bootcamp every Tuesday at 6 PM EST. https://
With Gratitude,
Melanie
P.S. Use the code ELEVATE at checkout for a special discount.