What’s Missing From Your Personal Brand?? (It’s Not Content)
- Written By: Melanie Borden
- April 24, 2025
Clarity Creates Clients.
MAKE THE CONNECTION
You don’t need more content. You don’t need another platform. You don’t even need a fancy logo or tagline (yet).
What you do need?
Clarity.
Most people build their brand backwards. They focus on visibility first, the urgency to check a box because they feel pressure from their peers, their company, or even themselves, before defining what they want to be known for. But clarity is what separates brands that get noticed from the ones that get scrolled past. It’s what gives your voice purpose and your message power.
So let’s fix that.
Here’s a quick but powerful brand exercise you can do right now.
Your UVP is your personal brand’s North Star. It tells people exactly who you help, how you help them, and why it matters.
1
Step 1: Identify Your Strengths
Pick 3-5 core strengths that truly set you apart. Think beyond your job title. Example ideas:
⦁ Strategic Thinker
⦁ Connector of People
⦁ Calm in Chaos
⦁ Creative Problem-Solver
⦁ Data-Informed Decision Maker
What are yours? (Write them down.)
2
Step 2: Define Your Audience
Who benefits most from your strengths? Be specific. The more focused, the more magnetic. Example: “VPs at early-stage SaaS companies going through their first round of scaling.”
Who is yours? (Write that down too.)
3
Step 3: Articulate the Impact
Now, plug it into this simple framework:
“I help [audience] achieve [result] by leveraging [your unique approach].”
Here’s one:
“I help female executives build personal brands that convert by blending storytelling with data-backed strategy.”
Now it’s your turn.
This is the kind of clarity that turns a good brand into a great one. And more importantly, it helps the right people find you faster. You don’t have to appeal to everyone. You just have to resonate deeply with someone.
Ask Yourself This:
Is your message clear enough that someone could pitch you in one sentence?
If not, this is where to start.
With Clarity ,
Melanie Borden
P.S. Some people know they’re stuck. Others are too good at functioning to realize it.
High-achieving professionals rarely look stuck.
But deep down?? Many feel invisible.
Not because they lack experience, but because they haven’t learned how to translate it into a story that resonates.
That’s the most dangerous kind of stuck.
It convinces you that “fine” is all you can expect.
This next chapter isn’t about doing more.
It’s about doing what actually reflects who you are now.
In a few days, I’m opening something built for professionals in this exact season.
If clarity, visibility, and momentum feel overdue, you’ll want to see it.
