If your brand is your business, then your systems are your profit center.
MAKE THE CONNECTION
You wouldn’t run a business without systems.
So why are you still winging your personal brand?
Here’s the thing most people don’t realize until they’re overwhelmed:
Your personal brand isn’t just a LinkedIn post or a podcast appearance.
It’s a full ecosystem.
→ Social Content
→ Email
→ Out of Office
→ Lead Gen
→ Partnerships
→ Sales
→ Hiring
And if you’re treating it like a creative side project instead of a business profit center?
That’s the bottleneck.
What You’ll Learn in This Issue:
✅ How your personal brand becomes scalable with the right SOPs
✅ The exact systems I use behind the scenes
✅ Why treating your brand like a business unlocks growth and peace
Personal Brand SOPs = Your Profit Center
When you’re the face of your business, your name is your brand.
Which means: your time is money.
Every content decision, every outreach email, every DM is costing you something—
Time, energy, or opportunity.
Systems protect that energy.
SOPs turn your genius into repeatable workflows.
And documented processes = sustainable brand growth.
Start Here: The 3 Essential SOPs for a Scalable Personal Brand
1
Content & Thought Leadership SOP
- Define your 3 brand pillars
- Set your tone of voice, visual direction, and cadence
- Create a system to repurpose content across LinkedIn, blog, newsletter, podcast
- Build a process for idea generation, outlining, reviews, and distribution
2
Visibility & Promotion SOP
- Standardize your speaker bio, media kit, pitch tracker, and post-event promo
- Create marketing systems: ad budgets, targeting, lead magnet workflows
- And… Plan emails and newsletters around visibility goals and launches
3
Operations & Delegation SOP
- Identify what to outsource and how to train team members in your brand voice
- Document key internal processes: brand guide, file structure, approvals
- Use AI + human systems to keep everything running—even when you’re offline!
Why This Matters:
Most people stop showing up consistently online not because they don’t want to…
But because their personal brand is built on memory, not systems.
That’s why I built SOPs to run my brand like a business and it ultimatley turned into a business for me. So whether I’m launching a program, onboarding a client, or creating content, it’s not chaos.
It’s documented.
It’s duplicatable.
And it’s scalable.
“You don’t rise to the level of your goals. You fall to the level of your systems.”
— James Clear
Ask Yourself This:
If I stepped away for 2 weeks, would my personal brand still run?
If the answer is no—it’s not a brand.
It’s a hustle.
Let’s fix that.
With Strategy,
Melanie Borden
P.S. Want to see how I structure my SOPs? Grab our systems in The Borden Group’s Creator Store. Plug-and-play and fully editable.
Need help? Schedule a discovery call with me here