“Most people don’t listen with the intent to understand; they listen with the intent to reply.”
— Stephen R. Covey

But what if you listened with the intent to reuse?

We talk all day.
To clients.
To prospects.
To team members.
To collaborators.

And yet—we sit down to write a post and suddenly… we go blank.

We assume we need something new to say.
When in reality, we already said it.

It just never got captured.

This week, I want to show you one of the most effortless and underused ways to build a brand-aligned, values-based content strategy—without staring at a blank screen:
Transcribing your calls.

Here’s why this works like magic:

✅ You’re using your natural language (read: real voice)
✅ You’re solving real-time problems for your audience
✅ Themes surface without effort—you just notice them
✅ You remove the pressure to perform, because it’s already said

Think of it this way:
Your content strategy isn’t stuck.
It’s just sitting quietly in a call recording, waiting to be seen.

Here’s how to start:

1. Record your calls (with permission!) — Use Zoom, Loom, or Riverside
2. Transcribe with Otter or Descript — Let the words flow into searchable format
3. Highlight the gold — Look for sticky phrases, stories, questions, frameworks
4. Organize by theme — Start a simple doc or Notion board to group them
5. Turn into content — One phrase = one post. One pattern = one newsletter. One story = one keynote.

Here is what else works: