Insights *
We help Founders, C-suites, and executives align their real-life expertise and LinkedIn™ presence to unlock opportunities and relationships at scale.
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Reinventing Your Brand, Reinventing Your Career
I know what it’s like to feel the shift—the moment you realize that what got you here won’t get you there.
For many of my clients—executives, entrepreneurs, and professionals over 40—this realization comes at a pivotal time. They’ve built successful careers, but something is changing. Maybe they’re transitioning into a new role, pivoting industries, or stepping into thought leadership for the first time. Others are entrepreneurs or business owners who have spent years growing their companies but have never built their own brand. Now, they see their competitors standing out in the market, getting press, landing speaking engagements, and attracting opportunities they know they’re qualified for—but they’re stuck wondering:
“How do I do that for myself?”
That was me once, too.
I built my personal brand during a time of uncertainty, leveraging everything I knew about marketing to create opportunities at scale. I didn’t have the luxury of waiting for someone to notice my expertise—I had to make sure they saw it.
And that’s exactly what I help my clients do today.
The New Reality: Your Brand is Your Reputation
The most successful leaders today don’t just run businesses; they build brands. They are visible, credible, and strategically positioned to attract the right partnerships, media features, and business opportunities. But the challenge is, most executives and entrepreneurs are too busy running their business to focus on growing their brand.
That’s where The Borden Group comes in.
We work with high-achieving professionals who need a go-to-market strategy for themselves—not just their company.
Whether you’re:
Transitioning into a new leadership role and need to reposition yourself
Stepping into thought
leadership and want to be seen as an authority
Shifting industries and
need to make the right connections
Scaling your business and
want to leverage your personal brand to fuel growth
✔ We help you refine your positioning, strategy, and content so you can stand out in a crowded market. Your brand should work for you—even when you’re not online.
