The ‘Storytelling’ trend has gained significant popularity among professional marketers on social media, especially LinkedIn. However, it’s essential to note that this isn’t a new concept. Before the prevalence of ‘storytelling’ discussions on LinkedIn, people were already utilizing this approach on Instagram, Facebook, and through their advertising messages!
Back in 2020, as a marketer, my ambitious goal was to enhance my visibility through social media. To achieve this, I leveraged storytelling, thought leadership, and personal branding within the company.
One challenge I faced was not having an individual-focused presence on any social platform, but I did recognize LinkedIn’s growth. In 2019, about 3 million users shared content on LinkedIn every week. These 3 million users only accounted for about 1% of their 260 million monthly users in 2019.
From June 2020 to June 2022, LinkedIn users shared a year-over-year increase in public content by 25%. There were plenty of opportunities on LinkedIn!
Flash forward to the present.
After many of my personal storytelling posts went viral and the ones I wrote for my clients, I discovered specific post types that yield the best performance to pair with your storytelling copy:
→ Static Image Posts
Static image posts are posts consisting of text copy and a photo. We suggest using an image of yourself. Such posts with pictures on LinkedIn receive a higher engagement than other formats. Sharing pictures of yourself will help your network put a face to your name and show you’re credible.
→ Video Posts
Video posts are posts consisting of text copy and a video. Video posts are effective as they engage both visual and auditory senses. We suggest considering video length and editing techniques to encourage your audience’s engagement.
The exciting part about storytelling for individuals is that everyone has a unique story to share, even if they haven’t started yet! I emphasize that the best part of storytelling lies in crafting a post that highlights your story, intertwining it with your values or business’s culture, and connecting it back to a relevant social platform like LinkedIn.
Overall, it’s vital to have a strategy for personal branding on LinkedIn. This approach maximizes the impact of your posts, increasing the likelihood of creating positive connections and opportunities.