From Unclear to Unstoppable: How 1:1 Advisory with Melanie Borden Helped a Leadership Coach Build a LinkedIn™ Presence That Drives Clients & Credibility

For coaches and consultants, the hardest brand to build is often your own. When your job revolves around helping others succeed, it can be surprisingly challenging to step back and clarify your own message, story, and digital presence. That’s exactly where Olivia Ganguzza, Founder of Liv Connections, found herself. 

As a leadership coach specializing in career development, personal branding, and emotional intelligence, Olivia knew her work made a difference—but her LinkedIn™ profile and content didn’t reflect the depth of her expertise. Instead, her profile felt generic, her content was inconsistent, and her audience wasn’t clear on exactly what she offered or why they should work with her. 

That all changed when Olivia enrolled in 1:1 advisory with Melanie Borden, where she received personalized guidance to rethink, rewrite, and rebuild her LinkedIn™ presence—turning it into a magnet for clients, conversations, and career opportunities.

The Challenge: Expertise Undersold

Like many service-based entrepreneurs, Olivia wasn’t short on expertise—she knew exactly how to help her clients build stronger personal brands, grow their confidence, and accelerate their careers. But knowing your value and clearly communicating it online are two very different things. 

When Olivia came to The Borden Group for 1:1 advisory with Melanie Borden, her LinkedIn™ profile wasn’t working for her. It felt more like a placeholder than a true reflection of her expertise and unique advisory approach. Her headline and About section were vague, and visitors had to dig to understand what she offered or why they should choose her over other coaches. 

Her content faced similar challenges. She would post sporadically, without a clear framework for what to share, how to tie it back to her business, or how to position her content to attract the right clients. Without that clarity and consistency, Olivia wasn’t just missing out on engagement—she was missing out on business. 

Even when potential clients landed on her profile, there was no clear call to action guiding them to the next step. Olivia knew she needed more than just random content ideas—she needed a cohesive strategy that would turn her profile into a client conversion tool while still feeling authentic to her voice.

The Borden Group’s 1:1 Advisory & Re/Brand Approach

During Olivia’s 1:1 advisory sessions with Melanie Borden, the focus wasn’t just on fixing her profile—it was about building a sustainable strategy Olivia could confidently own and maintain long after the advisory ended. But before strategy came visual identity—because first impressions on LinkedIn™ matter. 

We started with a full Re/Brand to establish Olivia’s visual brand identity on LinkedIn™. This included designing a custom banner that visually reflected her advisory philosophy and professional personality, along with featured graphics that showcased her signature services and the value of working with Liv Connections. We also created a services graphic for her profile’s Services page, ensuring her offerings were clear, compelling, and visually aligned with her new brand. 

Once the visual foundation was in place, Melanie worked with Olivia to refresh her profile copy, starting with her headline and About section. Together, they rewrote these key sections to immediately convey Olivia’s value proposition, clearly communicating who she helps, how she helps them, and why her approach stands out. The goal was to make sure anyone landing on her profile knew exactly what Olivia offered within seconds—no guesswork required. 

Next, Melanie and Olivia built a repeatable content strategy designed to show the depth of Olivia’s expertise while making her content feel authentic and approachable. They mapped out content pillars—covering personal branding tips, career development strategies, leadership advice, and client success stories—so Olivia always had clarity on what to post and why it mattered. 

Melanie also coached Olivia through engagement best practices, helping her create conversations, not just content. This meant responding to comments quickly, starting conversations in her feed, and weaving her personal story into her posts—so her audience didn’t just see her as an expert, but as someone they could trust and relate to. 

Finally, they worked on calls to action—showing Olivia how to guide her audience toward the next step, whether that was booking a discovery call, signing up for a session, or connecting to learn more. Every post, every comment, every profile section became part of a cohesive, client-focused experience. 

What started as a profile tune-up evolved into a complete brand transformation, giving Olivia the visual identity, messaging clarity, and strategic confidence to show up consistently—not just as a coach, but as a recognizable, sought-after voice in leadership and career development.

Results: From Unclear to In-Demand in Just Weeks

In the weeks following her Re/Brand and 1:1 advisory with Melanie Borden, Olivia’s LinkedIn™ presence shifted from underwhelming to undeniable. Her profile views increased by 120%, and her post engagement jumped by 85%—proof that her refined messaging, consistent content, and intentional engagement were resonating with the right audience. 

But the real win wasn’t just in the metrics—it was in the opportunities those changes unlocked. Within just six weeks, Olivia secured three new advisory clients directly from LinkedIn™. These were highly aligned clients—the kind of professionals who saw the value in her unique advisory approach and felt confident reaching out because her profile and content made her expertise crystal clear. 

Beyond client inquiries, Olivia’s posts sparked more meaningful conversations across her network, leading to shares, introductions, and potential collaborations with industry professionals she hadn’t previously connected with. By showing up consistently and authentically, she wasn’t just building visibility—she was building trust. 

What started as a struggle to define her personal brand became a launchpad for business growth, proving that when your LinkedIn™ profile and content truly reflect your value, the right clients find you—and they’re ready to work with you.

Conclusion: When Your Brand is Clear, the Right Clients Find You

Olivia’s transformation is proof that your personal brand isn’t just about looking polished online—it’s about clearly communicating your expertise so the right opportunities come to you. By partnering with Melanie Borden and The Borden Group, Olivia didn’t just upgrade her LinkedIn™ profile—she built a system that allows her to consistently show up, attract clients, and confidently own her space as a leadership coach. 

For coaches, consultants, and service-based professionals, your LinkedIn™ profile is often your first impression—and your content is what keeps people coming back. With the right visuals, clear messaging, and a repeatable content system, LinkedIn™ becomes more than a platform—it becomes a pipeline for opportunities. 

👉 Ready to build a personal brand that works as hard as you do? Check out The Borden Group’s Creator Store for branding templates, content systems, and step-by-step processes to help you elevate your LinkedIn™ presence—whether you’re building from scratch or leveling up your brand. 

🔗 Explore the Creator Store and take the guesswork out of building your personal brand. 

Are you ready to move from lurking to leveraging your personal brand? Schedule a discovery call with me today—I’d love to help you take your personal brand to the next level with actionable tips and strategies that work. 

Want to learn more about this topic? Make sure to follow Melanie Borden and The Borden Group on LinkedIn™.