Gain actionable clarity on personal branding, go-to-market strategy, and executive visibility in a fast-moving digital world. Each post delivers practical insights you can apply immediately—so you can lead with authority, amplify your presence, and create impact that endures.
When I work with clients, we discuss high-powered ways to optimize their LinkedIn™ profiles. We discuss what should be ‘above
Ever thought you could post anything you want, and your audience would magically love it? Spoiler alert: that’s not quite
When we leave military service, we need to understand that it doesn’t mean an end to our experiences (positive and
Have your past life experiences shaped who you are and what you do? Every experience in my life has led
Do you know anyone in the Navy? Do you know what he or she does and what his or her
There’s no denying that the digital age is here, and it’s here to stay. So what does that mean for
In August 1997, Tom Peters (a.k.a. The Gandalf of Business), wrote an article entitled “The Brand Called You – You
Not the Marketing You Learned In School In an age where our digital footprints can speak louder than our resumes,
Not the Marketing You Learned In School In an age where our digital footprints can speak louder than our resumes,
Most people think of text posts when they think of LinkedIn™. But you’re ignoring a massive opportunity to grow your
With all the change happening on social media platforms, from algorithms to A.I. and everything in between, one thing will
Introduction If your discussions with clients and stakeholders are anything like mine, then you probably have at least a handful
In today’s digitally oriented world, personal branding has truly become the ultimate game-changer. However, many people struggle to understand the
Hello marketers! Today, let’s talk about a seismic shift that’s currently reshaping our industry: the creator economy. If you’re not
“Melanie, everybody is talking about how much they love our social media and how personal it is!” These were the
