Insights

Discover expert perspectives on personal branding, marketing, leadership, and navigating the evolving digital landscape. Each post offers actionable ideas and inspiration to help elevate a brand and make a lasting impact.

How to Repurpose Your LinkedIn™ Content and Leverage Leadership

With all the change happening on social media platforms, from algorithms to A.I. and everything in between, one thing will

Communicating Like a Leader in Conversations with Clients: The Power of Solidarity in the Moments that Matter Most

Introduction If your discussions with clients and stakeholders are anything like mine, then you probably have at least a handful

What is your personal brand – and why does it matter?

In today’s digitally oriented world, personal branding has truly become the ultimate game-changer. However, many people struggle to understand the

Unleashing the Potential of the Creator Economy in B2B Marketing: A Comprehensive Guide

Hello marketers! Today, let’s talk about a seismic shift that’s currently reshaping our industry: the creator economy. If you’re not

4-Step Content Strategy to Engage Your Ideal LinkedIn™ Audience

“Melanie, everybody is talking about how much they love our social media and how personal it is!” These were the